What’s an influencer? In marketing, it’s an individual who has the power to impact others’ thoughts or purchases. In agriculture, I’ve heard it described as an advocate, AGvocate,...
Tell your story. Tell your story. Tell your story. This is the mantra that probably every farmer and agriculturalist has heard seemingly non-stop over the last few years as social media continues to explode
While facing the “college plague” last week, which I’m sure many in or around college campuses have faced at some point this semester or in past semesters, something happened that I never...
When we look at the two communications platforms of websites and social media, we need to see them as separate entities instead of an “either/or” option. There is a reason that most businesses...
Michael Steele, University of Guelph, presented “Nutritional regulation of gut function in calves: colostrum and milk.” He shared the details about rearing newborn calves, and why those processes...
My job with the dairy checkoff is to study everything that is going on outside of the dairy industry. While that may seem like somewhat of a disconnected way to work on the dairy farmers’ behalf,...
In life’s priority list, it can be easy to get wrapped up in what society says we should be doing. Jump on any social network and you can see a ton of advice
While we are not at $20 milk quite yet, a boost of over a buck is a step in the right direction. Mark Stephenson gave his predictions for the upcoming year in “The dairy situation and outlook for...
The holidays are one of my dad’s favorite times. It might be that all of his children are home or all the sweet treats my sister makes. But, I think it is the chance to hear from friends and family
During the December Hoard’s Dairyman webinar, Bill Weiss from The Ohio State University about ration management during the transition period in “Feeding cows to reach their peak.”
A new year is right around the corner, which means it is resolution season. Many consumers will be thinking about new health and fitness goals and looking for information on how they can meet them
Last week, when the news broke that Dean’s had filed for bankruptcy, I sat staring at my phone wondering what this meant for our family farm; you see, we ship our milk to Dean’s
University of Minnesota senior Emily Annexstad and her sophomore brother Matthias topped the collegiate and 4-H contests, respectively, held at the North American International Livestock Exposition in...